Cassandra by Prediction Institute is a software solution made to handle and optimize the calculations of single copy sales for newspapers and magazines.

Cassandra is based on a unique set of statistical models incorporating customer key economic figures. This results in significantly better economic than other solutions.

Cassandra is a matured product developed in cooperation with the newspaper industry (JP/Politikens Hus A/S). The result is a simple intuitive interface that follows the workflow for circulation planning.

Cassandra has provided us with an annual saving of more than 1 million Euro without impacting the sale!

–Torben Pilgård Madsen
Market Manager,
Ekstra Bladet